For my advanced portfolio task of the music video album
promotion package, I had to produce music video on develop a digipak and a
website in order to promote the album. After completing the foundation
portfolio task of a magazine, the already developed skills of photography and
use of adobe photoshop , now had to be polished further.
Throughout the research , planning and production of the
advanced portfolios , I learned many new skills and was able to work more on
what , I already knew from my AS task, the entire process altogether aided in
completing my music video album promotion project. So we started with the planning that contains the research work like what is a music video , its genres , about its website and digipak. So we also went through the audience research then we went through planning for the production , further we covered and researched about the theories and convention used at the selected before. afterwards we were able to write the concept and script for the video and then decided about the location , cast , crew and budget. then we held the shooting for the music video.
Before we could actually started off the production of our
music video , we researched about the general rule of video shooting and
editing and to make sure that we had our hands set for further the project, we
watched various videos using software like youtube.
For the editing of the music video the software we used was
adobe premiere pro cc , it was my first time but I called up a friend to help me who was professional at premiere. I learnt how to add videos in dashboard/timeline then to select the shots and to compile them for the editing process. after the editing of the all content , we went through the entire video and decided to give slow motions , reverse of a video , time laps and etc. Afterwards we went through the transitions of the video and then finally we edit some text at the video, before exporting our file we had a colour treatment. Firstly we went through the yellowish tone but it was so odd for it then we decided to go for redish tone plus contrast to the video.
The most interesting experience throughout the music video
production was the editing process , many skills were developed but the colours correcting stage was challenging.
This was just the music video production , coming towards
the creation of the digipak , the softwares used for this was adobe photoshop
we had already used for our foundation portfolio Pre elementary and final task.
Having a sense of working with the tools made the process quick but we also
managed to worked with the pen to select the faces of the artist and arrange
them the way we wanted for our front cover and that picture was added in the CD round cover to add the track.
A very interesting point to be noted about construction of
the digipak was decided to use elements that has significance with the album as
the name of album is sufi soul. We placed the picture of the artist with some
destroyed buildings with some smoky effects, as it was a sufi rock genre, This lead to
creating a direct sense of association and attachment to the video itself.
Our front cover was the picture of our artist Sana Yasir ,
we added the background of the picture into black n white, but the figure of the artist was placed as original We also added the text
at the front. And same as this was copied to the cds cover.
If we talk about the back side of cover ,we placed the
picture was artist , we edited it into proper black and white , then we added
the text and barcode and the logo of our record label company.
Moving on , for the website we used wix.com , which is an
easy to use interactive website creator, we were able to add hyper linked
buttons and tags to the site, along with anchor points since we had a one
continuous website for easy navigation. It allowed us to add a track player
with all songs , gallery for the pictures of the artist. it also allowed us to
put some news about the artist at news feed corner. A link to contact the artist and a corner to view videos. There we added some social links like of facebook , instagram and etc, it is a source of interaction for
the audience.
A number of skills were developed throughout the production
process which not only helped to finish the music video production but also
gave an incentive to be creative.
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