Evaluation Q.2

Q.2 How does your product engage with audiences and how would it be distributed as a real media text?

For our music album promotion package the main task was to decide the genre of music video. I chosed sufi rock genre, which seems to be an increasingly popular amongst public these days.  A survey was conducted in order to reveal target audience and the interests of viewers. From the survey, I found out that our target audience would lie popularly in the 16-30 years , but this survey results did not mean that our video would not be appropriate for the elderly. It was suitable for the all ages and everyone would be able to derive some sort of interpretation from it.

The main message of our music video is that , love never ends but it remains till the last,” the soul die, love remains alive.”

The lyrics of the song we chose depicts helplessness and yearning and hence our video is some, what along those lines , our music video is a message to those people who are struggling with their loves  everyday hardships, it shows that if there’s a  sense of strong belief and positivity , and if one does bad with the health , the other lover should not give up.

Even though the video signifies a very simple phenonena, the concept used to develop it is artistic and inspiration , we had shown some beautiful places except a hospital. At those spots , they were developing their memories , which are shown as a flashback in the video’. The video is full of pain an it shows , if a lover is going through something , not to lose hope and love never ends. The girl is hiding as she’s sick and suffering of cancer but not telling that to the boy because she’s not willing to hurt him. And the guy is suspicious to know why she’s doing this and when he came to know , he’s not lose her and we should not to lose hope and love never ends , soul ends.

The message from our video is fairly simple and holds a significant meaning for audience that not to lose hope and loving someone that does not mean , you have to live with him/her but to love him/her even he/she is not alive , love never dies.

Especially for traditional third world societies like Pakistan , some people think love is not only till the lovers our together but its doe’snt like that, we have some good examples of love here from our culture of HEERA-RANJA , SONI-MAHIWAL , SASI-PANU. They all were separated and died but there love is still alive.

It is important for a product to be relatable to the society as it creates a strong connection between the artists and the general public.

For the distribution and marketing of our music video, it will be done by our record label ‘ IME studios’. Since we have a digipak produced we would market that to CD shops , even though the traditional culture of purchasing CDs has been reduced to a large extent , we would still supply them , and also provide an mp3 download link.

With our website  , the official download link would be available for all songs of the album. An advantage of hsving music video is being able to put it up on popular sites like youtube, vimeo , ytpak and even share it on social media for it to be easily assessable to all sorts of audience. Having a wide variety of ways to distribute and market the product would give us an exact audience reaction through the highly interactive social media.

IME STUDIOS itself is an  organization that promotes SANA YASIR to every extent and it is a huge advantage to us.